Case study:

IELTS.org needed a modern, user-focused platform to support the launch of IELTS Online and better serve test-takers:

• A dated visual identity and design that reduced trust and engagement.
• Navigation and content layout that made it hard for users to find essential information quickly.
• The site targeted a very broad audience but lacked a clear test-taker focus, which is critical for IELTS Online.
• Underutilised Sitecore capabilities prevented delivery of dynamic, contextual experiences and personalization.

We built a user-centred Sitecore solution focused on validation, personalization and clear digital journeys:

• User-focused design — refreshed visual identity and modern, dynamic layouts prioritising clarity, accessibility and trust.
• Test-driven IA — validated information architecture and navigation through usability testing to ensure decisions were driven by real user insights.
• Search & journey mapping — mapped and optimised digital journeys so test-takers can quickly discover the right test, resources and next steps.
• Sitecore contextualisation — implemented Sitecore personalization and rules to serve tailored content and pathways for different audiences (test-takers, institutions, agents).
• Performance & accessibility — designed for fast, accessible experiences across devices, with clear content prioritisation for fast decision-making.

Below are the measurable business and technical results achieved after delivery.

• A modern, bilingual intranet deployed as RAC’s root SharePoint site that increases trust and engagement.
• Centralised access to communications, systems and knowledge — reducing tool switching and improving productivity.
• Faster editorial workflows with clear content structure, approvals and guidance supported by training and manuals.
• Successful migration of legacy news and content with no major disruption to daily operations.
• Strong performance and responsive UI across devices, meeting accessibility and security expectations.
• Positive stakeholder feedback and active production use; the platform is ready for Phase Two (external integrations and continued enhancements).