From the 10th floor terrace of our office I’m looking at my Technology University. It’s a long journey away from here. The journey that took me from Europe to the Middle East. From Magento to Sitecore. From Ecommerce Strategist to DXP Expert and Managing Director at Kogifi – mid-sized DXP agency. Ecommerce used to be just about selling things online. But these days are long gone. And I witnessed that shift – it came with personalization and AI. So let me explain what I do on the other side of this turning point.
Business Development view on DXP
Kogifi – with 49 developers, 7 support staff, and 2 project managers – is rapidly growing. In 1.5 years, we expect to employ over 100 developers. I align my work with the company's status and time of year. As the quarter ends, I focus more on operational tasks, but 80% of my efforts are dedicated to business development. This strategy has resulted in Kogifi launching four new fixed-price projects in 2024, with two more planned.
My real passion is Business Development. Acquiring new clients and expanding relationships drive Kogifi's growth, especially as we enter markets like the USA and Saudi Arabia. First, we understand business needs. Then, we address them with technology. This way we create real partnerships.
While focusing on Operational Management, I ensure that projects go smoothly. I monitor timelines and manage budgets, with a keen eye on cash flow to maintain stability. And here’s a bottleneck…
Biggest challenge
Yes, for me it’s working with dispersed data. In theory, all processes within the company are well-structured and organized. This, in turn, leads to comprehensive reports prepared by the delivery team. But it’s not always the case. Sometimes, due to oversight or lack of information, critical details are missed – and that can affect the overall picture.
For fixed-price projects, aligning the baseline with timelines and predicting deviations is crucial. So I have to quickly access and understand information to make informed decisions. I always have to oversee situations from within and without.
Why DXP?
My experience is deeply rooted in e-Commerce – where every decision impacts efficiency. It naturally led me to see DXP as a way to integrate e-Commerce, AI, personalization, content – overall customer experience. We specialized in it because focused expertise is key to success. This is what we believe in. Clients no longer want to work with companies that offer a broad range of services.
Our decision was also reinforced by Sitecore and their flexible approach to both our needs and those of our clients. As it turned out, they become more than just our technological partner – they are also our business partner in client discussions.
Simply put: DXP is not only about the technical side, but also fulfilling our clients’ business potential. And this is what e-Commerce has always meant to be.
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