In previous blog posts, we talked about how good Adobe AEM is and what makes it the leading Enterprise CMS platform in the world. We focused on technical aspects that may not be understood by everyone. Now we will try to answer the question as simply as possible: who is Adobe AEM CMS for?

For companies with limited or scattered human and technical resources

Building Adobe CMS based on OTB components and DAM folders (if you do not know what we are writing about, read our previous POST ), the activity of our company on the Internet does not require too many resources, such as programmers or other specialists necessary for creating and running traditional websites or online campaigns. The use of ready-made blocks and resources placed in a cloud accessible from anywhere in the world makes launching new marketing projects very simple and quick.

For those who value advanced Marketing Automation

Marketing automation is a key word used for years in the context of digital transformation of enterprises. Adobe AEM offers a wide range of marketing automation opportunities. Starting from automatic and mass SEO activities and UX optimization, through the creation and running of paid campaigns, to advanced web analytics that allow both measurement of results and personalization of our advertising campaigns. Needless to say, such opportunities translate into a huge increase in the conversion rate of our campaigns.

For those who want ease and simplicity of use

The easy-to-use dashboard makes its operation intuitive. After a short training session, almost anyone is able to take on the functions related to running the company's online activities using the Adobe AEM platform. By adding the functions of marketing automation, modular construction and easy availability of all resources in the cloud, we get an easy-to-use and user-friendly Enterprise CMS.

For those willing to take advantage of the great possibilities of design creation

Something that distinguishes Adobe AEM among all Enterprise-class CMS is the ability to integrate our Adobe Experience Manager with Adobe Creative Cloud. On the one hand, such integration enables cooperation with creative teams such as creative agencies, freelancers or internal specialists. On the other hand, it gives you wide opportunities to take advantage of the extensive Creative Cloud offer, such as, among others. PhotoShop, InDesign, or Illustrator.

For those who value their time

When we put all the above points together, we come to the conclusion that the main benefit of using Adobe AEM CMS is the time and speed of our marketing's reaction to market events. Time saved for many activities and works that need to be done in less advanced Enterprise-class CMS, we can spend on other activities, thanks to which our competitors will be even further behind. It is a CMS platform indispensable in times of digital transformation.

Successful implementation examples

So much for the theory. Due to the fact that Adobe AEM is used by companies all over the world, we can easily indicate examples of the implementation of this Enterprise CMS, which brought tangible benefits to a given company.

Here are some examples:

- Sony achieved 800% faster web production time
- Helly Hansen boosted revenue by 45%
- Nedbank centralized its marketing with Adobe AEM
- Nissan saw 200% higher open and click rates
- Briggs & Stratton cuts manual translation costs by 25%

We will show more examples of how correctly implemented Adobe AEM works in the next post on our blog!

If you want to know the technical aspects of the functioning of Adobe AEM, see our post: Is Adobe AEM better than other Enterprise CMS?