IELTS -The International English Language Testing System - is a part of British Council. The IELTS score reflects the ability to use English. It's often required to work or study in English-speaking countries.
Website
E-commerce
the challenge
• The ielts.org portal outdated look & feel • Concerns about user experience in terms of readability and reachability • ielts.org to be focused more on test-takers with new product IELTS Online being available soon
• Low level of Sitecore enablementing execution of contextual experiences
our solution
• New user centric & dynamic website layout
• Test-driven approach toward design and information architecture validation
• Evaluation and development of digital journeys as a basis of future implementation and development
• Delivery on top of Sitecore platform, heavily contextualised and personalised
the results
• Better customer experience validated in tests • Clearer digital journeys thanks to contextual personalisation • Improved focus on target groups
• Clear path of selecting right form of IELTS test for test-takers
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